To become the leading creator-led agency for Gaming, IRL, and VTuber talent shaping modern creator culture.
To support creators through thoughtful management, strategic partnerships, and hands-on creative support built for long-term growth.
Everything we build is creator-led, authentic, and designed for real growth.
Management shaped by real creator experience, not generic talent representation.
Support built to help creators grow with intention, direction, and long-term opportunities.
Hands-on guidance built for Gaming, IRL, and VTuber content.
A focused roster built around authentic creators, strong communities, and lasting impact.
We put creators first. That means building around your goals, protecting your voice, and handling the work behind the scenes so you can stay focused on creating.
Yes—creators keep their IP, always. Your name, likeness, characters, channel identity, content, formats, and creative concepts remain 100% yours. We don’t claim ownership of your brand or strip away control. If a brand requests usage rights (ads, whitelisting, licensing, paid media), we make sure it’s clear, time-bound, and agreed to upfront—no vague “forever” language, no surprise ownership changes. Bottom line: you stay the owner, we stay the support.
Yes. We do convention and IRL coverage, and we treat it like real production—planning, support, and deliverables designed for the moment (not just “another vlog”).
A VTuber (Virtual YouTuber) is a creator who uses a digital avatar—usually a 2D or 3D character—instead of showing their face on camera. The avatar is animated through tracking and used for streams, videos, and social content—same creator workflow, just with a virtual identity.
Our leadership blends years in content creation and studio production, giving partners a team that understands both sides of the industry.
If you’re looking to level up your content or campaigns, let’s talk about how UFG can support your next move.
Have a question, an idea, or a project you’d like to bring to life? Contact Us!
