To become the leading creator-led agency for Gaming, IRL, and VTuber talent shaping modern creator culture.
To empower creators through creator-led management, strategic partnerships, and hands-on support built for lasting growth.
Everything we build is creator-led, authentic, and designed for real growth.
Management shaped by real creator experience, not generic talent representation.
Support built to help creators grow with intention, direction, and long-term opportunities.
Hands-on guidance built for Gaming, IRL, and VTuber content.
A focused roster built around authentic creators, strong communities, and lasting impact.
We put creators first—always. That means we build around your goals, protect your voice, and handle the behind-the-scenes so you can focus on creating (not fighting for opportunities).
Yes—creators keep their IP, always. Your name, likeness, characters, channel identity, content, formats, and creative concepts remain 100% yours. We don’t claim ownership of your brand or strip away control. If a brand requests usage rights (ads, whitelisting, licensing, paid media), we make sure it’s clear, time-bound, and agreed to upfront—no vague “forever” language, no surprise ownership changes. Bottom line: you stay the owner, we stay the support.
Yes. We do convention and IRL coverage, and we treat it like real production—planning, support, and deliverables designed for the moment (not just “another vlog”).
We welcome fan creations such as clips, edits, and fanart, as long as they are made respectfully and in good faith. Fanart must be 100% respectful to the creator and may not include harassment, hateful content, sexualization, humiliation, or misleading portrayals of any kind. AI-generated fanart, AI-generated impersonations, or any AI use intended to recreate a creator’s likeness, identity, or personal style are not permitted. Monetized edits must be transformative, clearly credited, and may not be full reuploads or presented in a way that implies official affiliation. If something feels questionable, ask for permission first.
A VTuber (Virtual YouTuber) is a creator who uses a digital avatar—usually a 2D or 3D character—instead of showing their face on camera. The avatar is animated through tracking and used for streams, videos, and social content—same creator workflow, just with a virtual identity.
Our leadership blends years in content creation and studio production, giving partners a team that understands both sides of the industry.
If you’re looking to level up your content or campaigns, let’s talk about how UFG can support your next move.
Have a question, an idea, or a project you’d like to bring to life? Contact Us!
